Did you know that...
You can now experience the story of the world's first golden lager, Pilsner Urquell, in Prague! The interactive exhibition Pilsner Urquell: The Original Beer Experience on Wenceslas Square, will guide you as part of The Original Tour through the history of brewing and the story of the birth of Pilsner Urquell beer, and at the same time teach you everything about its brewing process, as well as the methods of tapping. The tour takes place with a 3D audio guide in one of 11 world languages (EN, FR, IT, ES, PL, KR, CZ, DE, CN, JP, PT) and is packed with modern technologies that affect all human senses. The ticket price also includes a beer tasting, during which you will get to know the first brewer of Prazdroj. At the end, you will receive two more perfectly tapped 0.3l beers or soft drinks in the iconic Beer Hall.
Source: pilsnerexperience.com
Step into the world of Pilsner Urquell at The Original Beer Experience, an immersive beer attraction in the Prague's city center! This self-guided, multi-sensory tour brings the story of the world’s first golden lager to life through interactive exhibits, stunning 360° projections, and hands-on experiences. Learn about the history of beer, taste the ingredients that go into every brew, and watch our expert tapsters demonstrate the perfect pour. Discover the secrets of Pilsner Urquell’s craftsmanship at your own pace, then raise a glass in our Beer Hall—where you’ll enjoy a complimentary, fresh Pilsner Urquell straight from the tank! Whether you're a beer lover or just curious about Czech brewing tradition, this unforgettable experience is a must-visit.
TIP: Don't forget to visit the Pilsner Urquell Experience – Tapster Academy.
Address
28. října 377/13
110 00 Praha 1
Nearest stop
METRO Můstek
TRAM Václavské náměstí
Opening hours
daily 11:00 – 20:30
(last tour at 19:00)
A visit to the interactive exhibition lasts 45 to 60 minutes, and a digital audio guide with a motion detector guides you through the tour. In addition to English, the audio recording is available in ten other languages.
Admission price list
Category
Regular admission
with the Prague Visitor Pass